Nov 17, 2025

#SHRMIAC25 session on how Agentic #AI will work with people in Organizations

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At the SHRM India Annual Conference on 13th November Sandeep Alur , the CTO of Microsoft Innovation Hub in India talked about how hashtagAgentic AI will work with humans, in hashtagorganizations.

This was my takeaway:

 Agentic AI—AI systems that can perceive, reason, take actions, and autonomously pursue goals—will change how humans and organizations work together. But it won’t replace humans; instead, it will reshape roles, workflows, and decision-making. Here’s a clear, practical view of how it will work inside organizations:



1. Humans define goals; AI executes

Leaders and teams will set objectives, constraints, ethical boundaries, and success metrics.
Agentic AI will then break those goals into tasks and execute them autonomously.

Example:
A sales leader sets a quarterly target → AI identifies ideal prospects → drafts outreach → schedules meetings → updates CRM → alerts the team when human intervention is needed.


2. AI becomes an autonomous “digital coworker”

Instead of being a tool, Agentic AI will act like a team member with:

  • A job description

  • Clear processes

  • Access to systems

  • Responsibility for outcomes

Roles AI agents will take on:

  • Recruiting assistant (source candidates, screen resumes, schedule interviews)

  • Finance analyst (monitor spend, flag variances, prepare reports)

  • HR service agent (resolve employee queries end-to-end)

  • Operations optimizer (monitor workflows, fix bottlenecks autonomously)


3. Humans move from doing tasks to supervising systems

Humans will:

  • Monitor dashboards of multiple agents

  • Approve exceptions

  • Handle relationship-driven and ethical decisions

  • Improve prompts, workflows, policies

  • Provide the contextual judgment AI lacks

This shifts many jobs from task execution → judgment & oversight.


4. AI collaborates across departments automatically

Agents will talk to each other, not just humans.
For example:

  • A Hiring Agent identifies new headcount needs →

  • alerts the Budget Agent

  • which checks cost →

  • then coordinates with the IT Agent to plan equipment provisioning.

Cross-functional friction reduces dramatically.


5. Work becomes more proactive and predictive

Agentic AI will continuously scan systems and take preventive actions.

Examples:

  • Predicting attrition and suggesting interventions

  • Spotting compliance risks before they become violations

  • Notifying managers of performance dips before reviews

  • Automatically reallocating work to remove bottlenecks


6. Humans focus on relationships, creativity, and strategic judgment

The human differentiators become:

  • Leadership & trust-building

  • Empathy & conflict management

  • Creativity & storytelling

  • Strategic analysis in ambiguous situations

Work becomes more human, not less.


7. New hybrid workflows emerge

Organizations will see the rise of:

  • AI-first processes (AI initiates, humans validate)

  • Human-first processes (humans lead, AI supports)

  • Fully autonomous processes (AI runs end-to-end, humans audit)

The mix depends on risk, regulation, and company culture.


8. Governance, ethics, and transparency become crucial

Organizations will need:

  • AI governance frameworks

  • Auditable logs of AI decisions

  • Clear accountability: who owns what?

  • Guardrails to prevent autonomous drift

  • Employee upskilling and change management

  • New roles (AI supervisors, prompt engineers, agent workflow designers)


9. Employee experience improves through augmented HR

Agentic AI will:

  • Personalize learning paths

  • Offer real-time coaching

  • Automate administrative tasks

  • Provide tailored wellbeing nudges

  • Draft career plans

  • Mediate between employees and systems

HR becomes more strategic and human-centric.


10. Productivity shows step-change improvements

Early studies suggest agentic AI could increase knowledge-worker productivity by 40–80%, mainly due to:

  • Reduced administrative load

  • Faster decision-making

  • Fewer handoffs

  • Always-on intelligent support

  • Automated implementations (not just insights)


Bottom line

Agentic AI will not replace humans—it will reshape how they contribute.
Humans will become:

  • Strategists

  • Supervisors

  • Creative problem solvers

  • Relationship builders

AI will become:

  • The executor

  • The analyst

  • The coordinator

  • The optimizer

Together, they form a hybrid workforce that is faster, smarter, and more adaptable.

Aug 20, 2025

The #FutureofWork, #HR, and #HumanCapital Management: My Reflections


Over the last couple of decades, I’ve had the opportunity to witness—and be part of—seismic shifts in how organizations think about people, technology, and work itself. From the early days of ERP systems to today’s cloud-based HCM platforms, the journey has been fascinating. But what strikes me the most is how expectations have changed.

From Systems to People: The Shift in Focus

When I began working with HR technology, systems were designed with the buyer in mind—usually the finance or HR departments. Today, the user is finally at the center. Employees expect the same intuitive, seamless experience at work that they enjoy with consumer apps. They don’t want long manuals or training sessions. If technology isn’t easy to use, they simply won’t adopt it.

This user-first mindset is reshaping HCM. Legacy systems with years of accumulated data have the advantage of scale, but they often struggle to pivot quickly. In contrast, nimble startups are building tools for continuous performance management, coaching, and teamwork—reflecting how organizations really operate today.

COVID-19: Accelerating Digital Transformation

The pandemic was a turning point. I remember a joke circulating online: “Who’s leading digital transformation in your company—the CEO, the CIO, or COVID-19?” For many organizations, the answer was COVID.

Companies that were hesitant about digital adoption suddenly had no choice but to enable remote work, rethink processes, and reimagine employee experience. Entire industries had to address gaps overnight—whether it was providing secure laptops to employees, ensuring cybersecurity, or finding new ways to maintain productivity.

This shift wasn’t just technological—it was cultural. Work and life merged. Leaders had to think not only about performance but also about employee wellbeing, emotional resilience, and connection.

The Challenge of Gig Work

Another area that fascinates me is the gig economy. Not all gig workers are the same—delivery personnel, drivers, freelance consultants, trainers—each faces different challenges. COVID-19 exposed the vulnerabilities of these workers, from lack of protective equipment to absence of sick leave. At the same time, skilled freelancers faced uncertainty as projects dried up.

The volatility, uncertainty, complexity, and ambiguity we once discussed in conferences as “VUCA” became real. Every day brought new information and new challenges. Navigating this was like steering a boat through unpredictable rapids—no playbook, just constant adjustment.

HR at the Center of the Storm

If 2008–09 was the year of the CFO, I believe 2020 was the year of the CHRO. How organizations treated their people during this crisis left lasting impressions. Were layoffs done with dignity? Were employees treated as resources—or as people with anxieties, families, and emotions?

This period highlighted that HR isn’t just a support function—it’s the fulcrum around which organizations can either survive or stumble. Empathy, communication, and trust became non-negotiables. Many companies even brought in counselors and therapists to support employees, acknowledging that wellness is as important as performance.

Recruitment and the HR Community

Recruitment also transformed. Some industries froze hiring, while others—like tech and collaboration platforms—grew rapidly. What I found heartening was HR leaders coming together to share lists of who was hiring, freezing, or laying off, helping displaced employees find opportunities elsewhere. This spirit of community is something we need to preserve.

Technology, Trust, and the Employee Experience

One important lesson I’ve learned: technology is only as good as the culture in which it operates. Employees will resist tools if they feel they’re being monitored or mistrusted. Surveillance-driven approaches—like screenshotting workers every five minutes—destroy trust and morale.

On the other hand, when technology anticipates employee needs and makes their lives easier, it becomes a source of delight. The real foundation of employee experience isn’t the software—it’s trust, belonging, and respect.

Putting Employees First

Ultimately, the core of HR hasn’t changed: it has always been about people. What has changed is the context. Today, we must think differently about trust, culture, and employee experience. We must move from “human resources” to seeing employees as whole people who bring their entire selves to work.

For HR professionals, this is a moment of reflection and reinvention. Are we truly adding value to our organizations and employees in this new reality? Are we building trust, supporting growth, and creating cultures where people thrive?

That’s the challenge—and the opportunity—that lies before us.

(based on my interview with PeopleHum)

Using #SocialMedia for Professional Growth: My Journey and Lessons


When I reflect on my journey with social media, I often think back to the early 2000s—a time when very few of us were experimenting with blogs in India. What started as nothing more than “memos to myself” soon became the foundation of how I shaped my professional identity, found opportunities, and built a community of like-minded professionals.

Today, after years of being deeply engaged with social platforms, both personally and as part of my role with Philips India, I can confidently say that social media has the power to transform careers, build professional communities, and expand learning far beyond geographical boundaries.


Making Work Visible

One of the most valuable lessons I learned is what a friend of mine calls “making your work visible.” Traditionally, your work would be seen only by your boss or immediate team. But when you start writing blogs, sharing thoughts on LinkedIn, engaging in tweet chats, or answering questions on platforms like Quora, you make your expertise and learning visible to the world.

This visibility, over time, helps you connect with peers, industry experts, mentors, and even future employers. Many of my own career opportunities—such as joining 2020 Social, Brave New Talent, and eventually Philips—came directly because someone had read my work or followed my social presence.


Social Recognition Fuels Growth

In organizations, recognition has traditionally come from managers. Today, recognition also comes from peers—both inside and outside the workplace. A single “thank you” post on a company’s internal social platform could be seen by senior leaders, motivating employees and making invisible work visible.

Externally, the same holds true: when an industry leader responds to or retweets your thoughts, an entirely new network discovers you. I’ve had thought leaders like Tom Peters amplify my ideas, which not only validated my work but also expanded my connections exponentially.


Learning, Not Just Broadcasting

Too many people see social media purely as a broadcasting tool. For me, platforms like Twitter and LinkedIn have always been primarily about learning. Where else can you interact, free of cost, with global thinkers, authors, and practitioners in your field?

By following them, participating in their conversations, and humbly sharing your own reflections, you begin to establish credibility. Over time, learning and sharing build a cycle of growth—your questions, answers, and observations start adding value to others.


Balancing Personal and Professional

One challenge professionals face is blending personal and professional identity online. My own rule of thumb: avoid polarizing topics like religion and politics; focus instead on sharing knowledge, interesting finds, and the occasional slice of life that shows your human side.

People don’t want to engage with robots constantly pushing content—they engage with people who are knowledgeable and relatable.


Social Media and Hiring

Social platforms are not just branding tools; they are becoming central to hiring and career discovery. At Philips, we’ve hired colleagues we first connected with on Twitter or met casually at a tweet-up. Recruitment, increasingly, is about relationships built long before a job opens up.

On the other side, candidates themselves can demonstrate expertise by blogging, contributing to open-source platforms, sharing portfolios on Instagram or Pinterest, or answering knowledge-based questions on Quora and GitHub. When a recruiter discovers you through your body of work, your resume becomes just one small part of the equation.


For Newcomers: Start with Purpose

If you’re just starting out, the first step is clarity: why are you on social media? Is it to learn, to find a job, to build a consulting practice, or to develop a reputation? Without clarity, it’s easy to get lost in random activity.

Start small. Follow thought leaders in your field. Comment on their posts. Ask genuine questions. Share your learning. Over time, people will notice. Remember, social media is like planting a tree—its fruits are seen years later, not overnight.


The Future is Blended

Within organizations, social tools are reshaping learning and collaboration. At Philips, we’ve been rethinking the traditional classroom and e-learning models by blending them with social elements—discussion groups, ongoing interactions before and after training, and internal knowledge communities.

Externally, building an employer brand is no longer about marketing slogans—it’s about showcasing the real work, the real people, and the culture of collaboration that lives within the company.


Closing Thoughts

Social media is not about chasing followers or producing content for the sake of it. It is about authentic engagement, continuous learning, and consistent visibility of your work and ideas.

My own career is testimony to the fact that when you invest sincerely in sharing knowledge and building relationships through these platforms, opportunities come your way—sometimes in surprising and life-changing forms.

So, whether you are an HR professional, an engineer, a designer, or a student, start today: make your work visible, build your learning network, and nurture your professional growth through the immense possibilities that social media offers.

Building Learning Communities of Practice: My Perspective

Over the years of working in human resources, talent branding, and organization development, one lesson has stood out for me: organizations that learn continuously are the ones that thrive and stay relevant. Yet, I’ve often seen training treated as an event — a box to check — rather than as an ongoing, living process.

That’s where communities of practice come in.



What I Mean by Communities of Practice

When I speak of communities of practice, I’m referring to groups of people who share an interest, challenge, or profession, and come together regularly to learn from each other.

This is not a new idea. If we look at the way knowledge used to flow in the guru-shishya tradition or the apprenticeship models of craftsmen, we realize that people have always learned best by interacting in groups, observing, practicing, and sharing stories.

Today, businesses can tap into this very same principle — only now, technology makes it easier for employees across departments and even geographies to participate.


Why They Matter to Organizations

In my experience, communities of practice bring value to organizations in four meaningful ways:

  1. Sharing tacit knowledge — A lot of work wisdom cannot be captured in manuals or training decks. It lives in the experiences of people. Communities unlock that knowledge.

  2. Breaking silos — When people from different functions interact, they see problems from new angles, which sparks innovation and collaboration.

  3. Developing leaders — I’ve seen young managers grow into leaders simply by facilitating communities, mentoring peers, and hosting knowledge-sharing sessions.

  4. Sustaining continuous learning — Unlike workshops that end once the slides are done, communities evolve with the needs of the organization. Learning becomes embedded, not episodic.


Social Learning vs. Traditional Training

I’ve always believed that people learn not just from their own mistakes, but also from watching others navigate challenges. That’s the power of social learning.

In fact, the best learning often happens informally — during conversations over coffee, while solving a problem together, or when an experienced colleague shares “how I handled this once.” Communities of practice formalize these informal spaces, making learning intentional and scalable.


The Role of Technology

It’s tempting to think technology can create communities. But here’s something I’ve learned: tools don’t create trust; people do.

Platforms like enterprise social networks, intranets, or team collaboration tools are enablers. What truly matters is whether people feel safe and motivated to share, ask questions, and even admit they don’t have all the answers.

Often, a community manager — someone who curates discussions, encourages participation, and maintains the energy — becomes critical in keeping the community alive.


My Advice to Leaders

If you’re a business or HR leader considering communities of practice, here are my suggestions:

  • Anchor the community around real challenges your people are facing. That gives discussions purpose.

  • Provide time and recognition. Employees won’t engage if participation feels like “extra” work.

  • Encourage peer-driven, experiential learning instead of just top-down knowledge sharing.

  • Celebrate contributions — recognize those who share knowledge generously.


In Closing

For me, the idea of communities of practice has always been about rediscovering what we already know: learning is social.

When organizations create spaces where people can come together to share, question, and experiment, they don’t just build skills. They build cultures of learning. And in a world that changes by the day, that culture is the most powerful competitive advantage you can have.


Why #PersonalBranding Matters

Aug 16, 2025

HR, Social Media and creating the organization of tomorrow



According to an analysis of 4,200 companies by McKinsey, social technologies stand to unlock from $900 billion to $1.3 trillion in value. Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises,” 

Over the last few years the external facing groups of companies have embraced (enthusiastically or in some cases- gingerly) social networks and online communities to connect with external stakeholders. Marketing, Customer Service and PR groups in organizations have leveraged it to build an army of fans and advocates.

However, many feel that getting an organization ready internally should be the first step to being a true "social business".  Social can scale only if employees are engaged and connected to each other and external stakeholders.

However, the reality in most organizations is that the budget of the external facing groups is much higher. Social there also shows more immediate benefits and benchmarking is easy (however can get misleading)

So if there is budget available and executive sponsorship then an organization should focus on getting internally ready and externally focused at the same time. However for the vast majority of organizations the "social competencies" would be learned by folks in marketing, sales, PR, customer support and then travel to the other parts of the organization.

This is not to advise HR and other people in organizations not to focus on social - far from it. But to recognize that once top management understands the value of social media they would expect that other groups then leverage the tools for their business ends.

However there are differences. Externally social media campaigns can be done again and again to get across to more and more customers/fans. However when launching a social initiative internally, it would need to be successful in a far smaller group and would need to be designed to succeed.

Often you'll hear Social Business (or Enterprise 2.0) enthusiasts say - like we said in the days of KM - "The key to success is people, process and technology"

And then followed by the statement - "Success is dependent 80/90 percent on people"

I believe that "people" issues have a whole lot of other issues that get hidden behind that word that companies might miss. I have mentioned "culture" in the title of the post which is itself like "people" a composite of many other things.

Using social technologies (like internal blogs, wikis, micro-blogging, social networking etc) will not help you to increase the employee engagement scores of your organizations.

Employee engagement is impacted by three factors:

  • The engagement between the person's skills, passion and purpose with the role he/she is working in. If you have a person in the wrong job, no matter what you do, the person's engagement level is unlikely to go up.

  • The relationship between the manager and the person - and the team the person works with.

  • Organizational culture 

Social tools can help a person do his/her work faster by making discovery of information and experts faster. However if any of the above three factors cause disengagement, it's unlikely that the employee would be using social tools - unless the tool is embedded in the way of work. As in, it auto updates details and updates when the employee updates a business record. These kind of "social glue" technologies is still early stage.

Factors that can help drive adoption of social technologies by employees

  • Vision : Leaders and employees need to know why social technologies are being deployed and how do they link to the existing vision of the company. 

  • Role Modeling: Leaders need to exemplify the sharing and collaboration behavior on social tools that they expect employees to display.

  • Rewards and Recognition: Social tools have to be in the "flow of work" - but traditional reward systems that do not recognize and reward new behaviors would be a hindrance to widespread adoption.

  • Linkage with goals: The team focusing on implementation needs to learn with each and every group in the organization to map how social technologies can help them achieve their goals - in a faster and better way. Without articulating that, the support of crucial group leaders and middle managers would be a pipedream.

  • Finding and empowering employee advocates: Data shows that according to various studies that in most large workplaces the majority of the employees are not engaged or disengaged. Expecting them to adopt new tools without being clear of future value is going to be difficult at best. Organizations must map the actively engaged employees who are active creators and sharers of content and showcase how the platforms have helped them achieve their goals.

  • Organizational values: These are the big ways in which shape the behavior of employees. Is dissent encouraged? What happens when people make mistakes? Can leaders be questioned and criticised openly? How do they respond to such questions? These are the "norms of behavior" which operate on the ground. Answers to such questions determine whether social, openness and transparency would thrive in the organization.

  • Education and Training: Even though social tools seem to be intuitive to use – but the purpose and how of using would need to be communicated

Companies who expect such employees will get engaged and involved in sharing and participation need to address the root causes of disengagement and then expecting the tools to increase engagement.

While companies come to terms with employee usage of social media and HR departments start working on “regulating” social media usage and come up with “policies” – I think they are missing one key point – leveraging social tools to make HR itself a social activity.

In a certain way, HR is ripe for social disruption. It impacts external perception (employer branding) and internal employee engagement unlike any other part of the organization save the CEO 

Let’s start with policies themselves. Using a social tool which leverages crowdsourcing ideas from employees can help HR in co-creating processes and policies – and raising acceptability when they are finally rolled out. Dell’s EmployeeStorm is a great example by which employees give ideas on everything in the company.

  • Recruitment – Since it’s an external facing part of HR the Recruiting teams have been quick to leverage social media to “Broadcast” vacancies and several applications. However the next level would be actively creating and nurturing communities of practice shaped around skills where hiring managers can gauge level of skills of people and also develop them 

  • Learning: Social technology can make learning more of a continuous process than the 2-3 day event it currently is. These tools can also be used by trainers to add more to the classroom and create a community of learners who can continue to share experiences and be a support group as they implement learnings in their workplace. Marcia Conner’s book “The New Social Learning” shows how various firms are using tools to augment employee training.

  • Employee communication is often the most ignored aspect of HR initiatives without too much thought or resources being dedicated to it. HR people often forget that communication is a two way process. In my view it is critically important to listen to what employees are saying, and that is an aspect that is usually not done in organizations on a regular basis, apart from an annual or semi annual satisfaction surveys. Communication is the bedrock on which the success of change initiatives depend.

  • More and more listening to employees. I foresee large organizations large organizations will soon start analyzing data on which employees are thought leaders, experts and influential amongst the workforce (like marketing does for external customers) and try and build them as employee advocates.

  • Recognition : Companies like Rypple, Globoforce have started the concept of social peer recognition and it can be a powerful factor to excite employees than traditional reward and recognition.

  • Knowledge Sharing: Forget the idea of databases acting as “repositories” of knowledge, internal social networks can capture employees work activity as social intranets connect deeper into business applications – and team members can follow what others are doing on their activity streams. Newer tools like Opzi and MindQuilt can also emerge as a enterprise version of Quora, the popular Q&A site.

As more and more younger workforce enter organizations, their expectations shaped by consumer social applications like facebook, twitter and blogging, they would want access to similar tools within the workforce

The next step would be mobile. For example many internal networks are already available as a mobile apps. This would be a key aspect for organizations with a large sales force who are distributed and need constant communication.

Communication would lead to collaboration – as more and more employees connect and communicate with each other, they would change work processes itself, making things work faster better and changing processes. Organizations have to continue being open and continue the trusting processes earlier.

Can employees and HR professionals and management folks together work together using social media - to do work that was only done by HR people?

Let's think about the aspects of HR work and what can be made "social"

The skills needed for HR people to become savvy socially


To manage online communities – HR people would need to become community managers. Community managers are online facilitators who understand how people connect and share online and understand what kind of discussions and content gets people to open up and share.

Community management is a subset of  roles incorporate various disciplines - and can best be described as Technopologists - a combination of marketing (or recruiting/HR), technologist and social anthropologist.

The focus of the online Community Managers would be to bring in members leveraging the weak ties between people - and providing content around the social object of the community - so that they help members develop strong ties. 

Communities and Learning

Talent communities are where people go to connect with fellow professionals and learn. Hence they are more “communities of practice” than anything else.

Talent communities are places one goes to find experts and also to build their own personal career brand.

Companies must engage in talent communities by letting their internal experts connect with and build their own networks.

The best Talent Community Facilitator would be an expert in the roles – not necessarily a recruiter.

The Talent community is a place to discuss, solve other's problems, share war stories and visions of the future, to look at where the field is headed and what are the skills needed tomorrow. 

The focus on jobs/recruiting has to be secondary to the above.

The skills a Talent Community Facilitator would be a combination of facilitation, teaching, guiding, triggering conversations, mapping the skills of community members and of course skills in the domain of the community.


How to Implementation an Internal Social Network


Create a Social Media Policy – This is a comprehensive document that spells out in detail the behavior expected from the people with access to the enterprise collaboration network. This would include the ways they can use access to the software and what kind of information they should share and also the kind of confidential information they should not share. It would also clarify that they have to be civil in their online discussions.

Social Network Needs Survey – Conduct a survey of the employees who to find the following:

  • The challenges they face in information sharing and accessing expertise

  • The level of openness in the organization

  • Their comfort with using social tools to share information and engage with others

  • The challenges in keeping track of changes to information and version control

  • The challenges of managing email overload

  • The familiarity of colleagues who are not in their immediate team

Leadership Readiness Survey – Identify areas in which the leadership can support the internal network. This survey would be administered to the department heads and other leaders identified. The survey would identify the following:

1. The goal what they want from this implementation.

2. The challenges they have in communicating with the employees.

3. Their own readiness to be role models in implementation and usage of the tool.

Survey Finding

The focus would be on the following:

1. The culture and processes that support the enterprise collaboration software

2. The needs of the organization where information sharing will have the immediate and most impact.

3. The strategy and planning for the implementation of the tool.

Implementation and Set-Up

Decide on: 

  • Content to be prefilled on the software

  • Access Controls

  • Department Creation

  • Project Creation

  • People who would have administrative controls

The modules in the tools that need to be activated and which ones do not need to be. Who will have access to which content and module would also need to be decided. Other processes which need to be moved to the tool would also need to be decided and users trained on how to use the social technology to do that process. 

2. Ongoing Community cum Engagement Management

Choosing Community Managers and training them on community management is critical to adoption of the internal network. Designing communication plan (like a contest, internal campaign) before launch so that people are excited when it launches and sign up.

Launch internal social network by implementation of the designed Communication plan.

Use social recognition to incentivize desired sharing behaviors

Design a content plan for senior executives to share content like blogs, photos, updates on the enterprise network. 

The focus and objectives of these would be: Share company updates

Suggested Content Plan

  1. Company Updates

  2. Client wins 

  3. Rewards & Recognition.

  4. Ideas/Suggestion

  5. Press Coverage of leadership/Company


Assess: On going assessment of employee engagement – and driving engagement by triggering conversations on a regular basis.


Outcomes: Survey of users after 6 months to find out if the network is helping them do their work better and faster. Do they:

  • Know more about colleagues

  • Know more about their company

  • Join and engage in internal communities

Other outcomes could be:

1. Metrics like how much time has come down to turn around a document.

2. Tracking projects and assigning tasks are done on the network and not on emails

3. People create interest based communities on their own and share interesting content on them.

4. Employees give each other recognition and therefore raise motivation and engagement.

Implementing external online communities

Before implementing external communities organizations should conduct a “listening exercise” using third party tools (simple to complicated, free to paid all available) and find out if there are any conversations about it and if there are, what is the tonality of that conversation. 

Once a listening exercise has been conducted a purpose of external communities has to be articulated, why, which target group, and which channel. After that what content and conversations need to be created and therefore roles assigned to people either internally or to an outsourced partner. An escalation and response plan also needs to be in place, if questions and doubts are articulated.

In conclusion

In conclusion, social media can be used in a variety of ways, and it is not a question of if but when, all companies would need to respond and react to it. The ones that make the initial moves will be the winners over the laggards. HR has a critical role to play and also one of the critical functions that would be impacted by business being social. To be relevant HR needs to build its own capability in social as well as facilitate the change that organizations will go through.

(Originally written in 2013)